Four Beneficial Technologies that Packaging Companies Should Consider

Four Beneficial Technologies that Packaging Companies Should Consider

Is your product packaging still the same as it was ten years ago? If so, you are missing out on many business opportunities. Now is the time to look at emerging technologies that can help you improve your efficiency and improve how your team communicates. Keep reading to understand the different technologies that can transform your packaging value chain:

Virtual Reality

Before, you needed months to test and design new packaging structures. Designers would have to spend hours designing, printing, cutting, and folding mockups. And if clients do not like the mockups, the team will have to redesign the package, print it out, and begin the process again.

However, virtual reality software can create a 3D virtual mockup. It allows designers to show brand leaders and consumers a virtual reality mockup through a headset or on a screen, letting them view the concept from all angles. If changes are requested, they can be accomplished nearly instantly.

Connectivity

With our connected world, companies know who their customers and competitors are. Also, connectivity has allowed employees to communicate more easily and business leaders to contact with suppliers in real time. In terms of packaging, connectivity ensures materials supply will never run out and packaging designs will be well thought of. Brainstorming becomes a lot easier even without doing it face to face. Also, this technology allows for faster turnarounds than TheCustomBoxes.

Computer Vision

In packaging, the main benefit of computer vision is its ability to guarantee an error-free finished product. This technology can compare files, scan pixel-by-pixel to spot errors in the text, color, or logo. This eliminates the need to print thousands of boxes with the wrong artwork. Computer vision scans packages for printing errors, letting manufacturers minimize overruns and prevent misprinted packaging from getting shipped to end users.

Augmented Reality

This technology allows consumers to see digital objects within the context of how they look in the real world. It lets people use their phones in store to see the actual look of the package.

Although the adoption of AR is still in its early stage, organizations must think about experimenting with AR since it offers plenty of contextual evidence in terms of the appearance of product packaging in the appropriate environment. With this technology, brands will be able to save lots of time. This is because they do not need to set up and shoot product photos at several locations for testing and selling purposes.

Wesley Martin